Over the years, the worldwide adoration for rap music has cultivated a number of subgenres that have completely shifted the face of the industry. When discussing Brooklyn, most notably, the UK-inspired and Chicago-introduced style of drill is most notable. Culture “CoachDaGhost” Bermudez might have just officially entered the industry, but he is no stranger to the rap game. The lifestyle and street nuances that have been popularized through drill music have long been a harsh reality for him, later inspiring him to turn to music and emerge as Brownsville’s latest star.
Born in Guatemala and raised in Brooklyn, much like his name, the rapper has a keen understanding of what it is to be multicultural. In learning English as a second language during his youth, the 26-year-old rapper found himself drawn to the sounds of famed New York rappers such as Biggie Smalls and Jay-Z, peaking his interest in music. Nicknamed “Coach” by his peers (short for Culture) and adopting the cryptic “Ghost” label later in life, CoachDaGhost has become a force, with a decadent sound that has the power to transcend the drill wave.
In 2020, Brownsville’s own shook the world with “Hitlist,” racking up thousands of views seemingly overnight and co-signs by some of rap’s biggest stars. More fittingly, he later inked a deal with The Culturvated Agency, alongside talent such as 22Gz, Bizzy Banks, Maxthademon, Shawny Binladen and Masio Gunz. “Hitlist” has accumulated over 3.6 million views worldwide and attracted the likes of hip-hop enthusiasts everywhere. CoachDaGhost’s chilling bars are also most recognizable in the recent “Gooey Sauce,” as well as his fire collaboration with fellow drill-star 22Gz on “Movie.”
As talent under The Culturvated Agency, the young rapper’s future seems promising, with impressive numbers that are accentuated by his raw talent and street appeal. His debut mixtape, Ghost Stories, is coming soon via The Culturvated Agency/Atlantic Records.